Start your investment journey with the HLeBroking campaign


New Central Depository System (CDS) account registrations for stock trading reached a multi-year high in 2020. A total of 423,264 accounts were opened with Bursa Malaysia, according to its annual report. This is almost double the number of new accounts opened each year from 2016 to 2019. As a result, trading activity has increased significantly.

Multiple factors came together to create the perfect storm for such a phenomenon. Interest rates in Malaysia fell to a decade low of 1.75%, reducing the attractiveness of term deposits, a moratorium on lending was put in place by banks and the control order movement was imposed by the government in an attempt to contain the spread of Covid-19. With additional cash and more time at home, many people who had never been in the stock market became investors for the first time last year.

The Covid-19 pandemic has also given rise to massive volatility in the markets, providing investors with plenty of bargain hunting opportunities. The exuberance of the market eventually snowballed and led more and more people to seek higher returns from the stock market.

Nonetheless, 2021 remains a good time for those who have not yet started their equity investment journey. While the local market, represented by the FBM KLCI, is not at an all-time low, it remains sluggish due to the resurgence of Covid-19 cases since April and the subsequent imposition of full lockdown (MCO 3.0) . The first phase of the lockdown ran from June 1 to June 14, 2021 while the second phase of the lockdown will run from June 15 to 28, 2021.

In such a context, the local market will remain turbulent and present various opportunities to long-term investors who have done their due diligence. Volatility is expected to persist, but it is transient and will end once the pandemic is brought under control.

Several blue chip stocks look attractive at their current prices (as of June 10, 2021). For example, Tenaga Nasional Bhd, the country’s largest utility company, is traded at an attractive price, especially with Incentive Regulation (IBR) which insulates the company from the economic impact of the pandemic.

Telekom Malaysia is another example. The cost reduction initiatives it has launched are now yielding significant results in terms of profits. In addition, demand for broadband is expected to remain resilient, if not increase, during the pandemic.

Those with a higher risk appetite who are interested in small cap companies may look to certain growth stocks that could potentially offer them good returns. Our investors are informed of the growth stocks they can consider for their investment portfolio.

Thanks to technology, opening a stock market account has never been easier. Those interested in trading or investing in stocks can open a trading account with Hong Leong Investment Bank Berhad (HLIB) online.

They can register online through HLIB’s online equity trading portal, HLeBroking website or through a link on the new HLeBroking mobile trading app available on Apple App Store, Google Play Store and Huawei AppGallery. The application form will then be completed automatically, which the applicant can print and sign before mailing it to HLeBroking or dropping it off at one of its branches.

HLeBroking typically opens an account within three business days of receiving a full set of the application form and required supporting documents. HLIB is currently developing a fully digital customer integration platform, which will eliminate the need for all physical forms, to be launched by the end of 2021.

Individuals who have successfully opened an account with HLeBroking (“Investors”) will have access to a variety of resources to assist them and enable them to make independent valuation and informed investment decisions. These include HLIB’s internal research reports, fundamental analysis reports offered by financial data provider, EquitiesTracker Holdings Bhd, and Technical Analysis Charting Tool (HLeChart).

In addition to this, investors will also have access to daily market updates and briefs, weekly stock ideas and quarterly webinars. Investors can also contact their broker’s representatives or the Remisiers for advice *.

Transaction fees for HLeBroking may, subject to terms and conditions, be as low as 0.08% for local transactions. There are also competitive rates for those who want to trade stocks in the US, Hong Kong, Singapore, Shanghai, Australia, UK, and Thailand markets.

In addition, HLIB launched a new mobile trading app in January 2020 with additional trading features such as access to HLIB research reports and informative stock overviews and profiles, including “buy” calls, ” sell “or” put on hold “HLIB’s internal research and target prices.

The new app also offers various stock ideas, price alerts, daily news and five days of net trade feeds that show the trade movements of institutional, retail and foreign investors. To enable an improved and seamless trading experience, the new app provides biometric logins, push notifications, vertical monthly charts and a stock calculator.

Campaign and promotion

Individuals interested in participating in the exchange should take the opportunity to do so before the end of August with HLeBroking.

HLeBroking is currently running two campaigns. The first, offers an online brokerage rate of 0.08% ** (or a minimum brokerage fee of RM 8 to investors who open a stock trading account with HLIB from June 1, 2021. The account must be a value trading account, also called a cash advance account, which means investors can only buy stocks with the money they have deposited with HLIB.

The second campaign from June 1 to August 31, 2021 is a campaign in which selected investors who participate in it can earn a Touch ‘n Go Reload PIN worth RM50 after accumulating at least RM200 in fees. net online brokerage. This campaign is also open to existing but inactive HLeBroking customers under the campaign terms and conditions.

If you are interested in learning more, please visit here.

* Note: The investor should at all times make their own independent assessment of the information or advice made available by HLIB, HLeBroking, the broker’s representative or introducing brokers and seek independent financial, legal or other advice regarding the advisability of ” invest in securities or any investment strategy discussed or recommended. No information or advice should be construed as an offer, recommendation or solicitation to buy or sell securities. Investors are solely responsible for all investment decisions.

** The brokerage rate is subject to a minimum charge of RM 8.00 and SST. We reserve the right to modify the brokerage rate at any time.


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